Product Design Intern, from wireframe stage until North Star delivery.
Product detail page (PDP) redesign. Refreshing usage of the Kichler brand, while improving end-client engagement and retention.
3 month period contributing to 'north-star' redesign. Presented to key stakeholders assisting in additional project funding for development.
I can find everything I need to know about a product in one place (e.g., product detail page), including “how-to” videos, installation information, recommended bulbs, pricing, FAQs, testimonials and other product-specific tips.
Website has no consumer direct ecomm. Our goal is to improve client exploration & retention.
Push pre-existing content developed for A+ Pages and retailer outlets to its full potential on website.
Improve our approach to storytelling as it relates to products (goal across site).
The Overview section houses a lot of very important information on the PDP: product photos, product title and description, product settings, and calls to action. Our goal was to make this section as intuitive, simple, and visual as possible.
The Features section provides Kichler an opportunity to lean into visual story-telling, one of the primary goals of the new PDP.
The Compare component serves as a summary of the top priority specs for each model within a specific product. From this component, a user can then add to and launch the full Compare overlay tool.
An essential piece to fulfilling the luxury feeling of Kichler’s brand, and taking a feature rich PDP one step at a time with smooth entrances and transitions.
