As a full-service marketing agency for the cannabis industry, Cannaplanners are established experts in everything from SEO and branding to web design. To capitalize on a period of rapid growth, the agency needed to scale its operations, but their web design servicea core offeringecome a bottleneck. Their manual, project-by-project process couldn't keep up with their ambitions.

I was brought on to support a senior designer in building the solution: a design system with a coded WordPress library to streamline the entire workflow. After helping establish the foundational components, I took the lead on implementing this new system across several client websites.

This new process was transformative. It directly enabled the agency to achieve its scaling goals, doubling our project capacity and creating a more efficient, collaborative process for the design and development teams.